- 18.99x
ROAS
- +99M
Video views
- +81%
Increase in purchases (travel ads) vs previous conversion campaigns
Civitatis
“Viajar es humano” | Turning inspiration into action at scale.
- Viajes
- Soluciones (5)
- +179%
Sales contribution November 2025 vs November 2024
- -36%
CPA Black Friday 2025 vs 2024
- +44%
Destination clicks increased Peak Season 2025 vs 2024
Scuffers
Measuring is trendy : How to prove Smart+ Catalog incremental 179% in Sales
- Ropa y accesorios
- E-commerce
- Soluciones (6)
- +36%
Average Watch Time vs benchmarks
- +4.1%
Brand Association with Sustainability
- 250
Complete Registrations via Smart+
Goldenergy
Powering a new generation with green energy through a full-funnel strategy
- Tecnología
- Soluciones (12)
- 18%
CTR Uplift
- +11%
YoY incremental ROI
FC Barcelona
FC Barcelona: leveraging TikTok’s Search Ads Campaigns to drive incremental visits to the Barça Immersive Tour.
- Deportes
- Medios de comunicación y entretenimiento
- Soluciones (14)
- 300%
Uplift in Form Submissions (TikTok's Conversion Lift Study)
- +50%
Uplift in Direct Searches (TikTok's Conversion Lift Study)
- ~7x
Stronger Performance vs. Industry Average
IE University
IE University drives conversions: unlocking incremental Leads and Search impact
- Educación
- Soluciones (9)
- 22%
reduction in cost per lead (CPL)
- -26%
Cost per acquisition (CPA)
Santalucía
Boosting performance with Smart+
- Servicios financieros
- Soluciones (3)
- -29%
Cost per Conversion with Smart+ vs manual campaigns
- +27%
Relative lift on Web Search
- +65%
Relative lift on Initiate Order
REVEL
Leveraging Smart+ campaigns, TikTok's AI-powered automation solution, REVEL reached a huge impact focused on reducing conversion costs and demonstrating the huge incremental results of their Smart+ campaigns.
- Automoción
- Soluciones (9)
- +240pp
CTR vs previous period campaign in VSA format
- -64 pp
CPA vs previous period campaign in VSA format
- +244pp
ROAS vs previous period campaign in VSA format
COCUNAT
COCUNAT boosts performance through Smart+
- Maquillaje y belleza
- Soluciones (9)
- -58,9%
CPA vs In-Feed manual campaigns
- +264,4%
CR vs In-Feed manual campaigns
Pepephone
Pepephone boosts Mobile Plan Sales Conversions and Cost Efficiency with TikTok's Smart+ AI Solution
- Telecomunicaciones
- Soluciones (2)
- 3x
efficiency of overall digital media channels
- 11%
of total digital incremental performance
- +30%
year over year incremental contribution
Volkswagen
TikTok proved to deliver lower costs and higher efficiencies than other digital media and TV in 2023, driving significant growth in both awareness and sales
- Automoción
- Soluciones (9)
